Outreach Ministry Sub-Branding
The Community Outreach Center (COC) is the culmination and combination of five of Asbury First's on-campus outreach ministries. They each have a purpose and need a unique, yet similar, visual identity. The long-term goal is to discontinue use of the current titles describing the ministries — such as Storehouse or Dining & Caring Center — to create an overarching brand of the COC. In that light, I focused the designs for each program to include an icon that is easy to identify and is used consistently throughout the marketing, communications, and signage.
Video Presentation Graphics
Directional Signage
Website and Email Graphics
Printed Collateral
Original Logo Concept
