Brand Identity and Marketing Campaign
I worked with the client to create a full brand identity for her start-up dog treat business. Organic Barky Bites bakes organic treats for dogs who deserve the best we can give them to maintain a healthy, balanced diet. The treats are made using only certified organic, non-GMO, wheat-free ingredients, certified humane eggs and free-range products. The main theme is clean, but fun, with a happy dog eating yummy and healthy treats. With a full website, social media strategies, stationary and more, the rest of the campaign highlights the benefits of the organic ingredients and the value of the homemade treats. After the main push of the campaign, Organic Barky Bites was invited to partner with Mutts Canine Cantina to provide the treats for their furry clientele.
Website
Social Media
I created themed backgrounds for the client to use for future social media posts, as well as stickers to add to customer pictures or images of new treats. Engagement with the posts has increased steadily since the campaign began.
Printed Collateral
Logo Concept
